"I was really impressed by how quickly Casting House delivered excellent contributors. The fact that contributors came to the programme by clicking on targeted (internet) ads means that they all have very strong motivation and genuinely want to be in the show, which makes all the difference...."
I knew that Casting House had a trick up its sleeve which would make all the difference and I was keen to take on the project both because it was good paid work, but also to prove a new technique of casting that we’ve been practicing for 5 years.
I’d like to share some simple tips that have helped us to tap into the internet and make sure it’s an effective tool for casting shows. If your cast team isn’t doing the following, you are already out of date!
Whilst the really eclectic mix of profiles and users on twitter means you will always find that someone you are looking for, there are also lots of clever Twitter hacks we have developed over the years which help to make tracking down and reaching the right contributors that little bit easier.
At a first glance Bit.ly seems like a great website to shorten a web link, but in truth a shortened link is the least important element of the service. What it really provides is data. Data that allows you to make you social media time count.
Seriously if you aren’t using a similar service…don’t bother posting on social media. It is super easy to set up, just go to the website, bit.ly and paste your web link into the box…and you are done. You get a shortened link that tracks all the work that you are doing.